We are all aware that are natural resources are on the verge of becoming extinct and the effects of global warming are very evident. Due to this reason the importance of recycling is becoming prominent. Therefore companies have started making promotional products or corporate gifts that have minimum impact on the environment.
By adopting the eco merchandising method and giving away recycled mugs, coasters or rechargeable key chain torches decreases the necessity to dig up mine for raw materials that often destroys the surrounding environment. For instance if pencils are made from recycled newspaper, it utilises less energy as compared with if manufactured from its raw materials.
If providing an eco-merchandise corporate gift or promotional item you will not only help in saving our resources, protect environment and energy but also promoting that your company is environment friendly and is updated with what is going around the world. It will make your company stand out as the one having forward thinking and progressive. It also shows your clients that you are concerned about the environment. This step will ensure you more support from people because of your view towards environment.
You can also use these promotional items to boost your brand engagement. It can be effectively done at trade shows, product launches, exhibitions and sales conference. Implementing a mail campaign before the event starts informs the attendees that if they visit your stall they will receive a free gift. This will increase the interest of people in your business in the event providing you an opportunity to acquire more customers.