The saying ‘Breakfast of Champions’ may have various meanings. It was initially used from the promotional mantra for the Wheaties brand of cereal which was known for showcasing popular sports athletes on its packaging and proclaiming that they had the product in the morning, suggesting that it really helped them grow to be champions. This soon became a somewhat symbolic expression or lingo for any food or drink that may be generally regarded as unhealthy. This is particularly the situation if one consumes it for breakfast or in the morning frequently. For example many people joke about a early morning ritual as the Breakfast of Champions is something the daily morning practice of needing a few cigarettes and a couple cups of coffee to obtain the fix of nicotine and caffeine so that you can face your day. For other people it may imply the regular eating of a similar breakfast, like bacon and eggs. Some suggest they need their Breakfast of Champions to effectively awaken in the morning and to get their bowels going before facing the day ahead.
In contrast to this, the Breakfast of Champions is also a 1973 book also called Goodbye Blue Monday an American writer Kurt Vonnegut. The story is placed in the imaginary town of Midland City and it tells the story of two lonely, thin, fairly old white males on a world that was dying. One of those males, Dwayne Hoover, is a Pontiac dealer owns a Burger Chef business who will become obsessed with the fictional works of Kilgore Trout, taking what his science fiction writings for a literal truth. As the novel begins, Trout goes to Midland City for a convention appearance where he meets Dwayne Hoover and Dwayne is motivated to run amok after that. It really is not that obvious from the narrative what the title of the novel has to do with the widely used use of the expression, breakfast of champions.