Mobile devices perform a major role in internet traffic. Businesses are taking advantage of this innovative marketing channel by creating attractive solutions that provide more benefits to consumers. Geofencing is an easy way to grow your business. To know more about geofencing we should have knowledge of Location Based Advertising also.
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Location Based Advertising makes use of GPS technology in mobile devices to deliver relevant messages to targeted clients.
Here Is How It Basically Works
A geofence is a virtual area, that can be a particular location or it can around a building. It is basically a location-based service. Clients that are within that particular area receive an instant message. Message can be related to business or location coordinates.
In geofencing techniques, the information is offered only to the consumers that are geographically nearby and who wish to receive information.
For example, you could receive information on parking when you are driving around. You might get invitations from various events and from various restaurants. It generally happens because you've selected to receive these location-based messages from these businesses.
Geofences are also used to help create awareness and provide information regarding some particular business.